Page 258 - Social Media Marketing for Dummies

(now 280 characters). As of 2017, there were sixty million monthly readers. The
audience is mainly interested in such topics as lifelong learning, business,
technology, entrepreneurship, and marketing.

Anyone can join Medium. To publish, you have three options. You can:

» Create and edit your own publication (if accepted by the Editors) to which
others can submit content.
» Be designated as an author and publish to your own feed.

» Submit content to an already established Medium publication.

If you want to look at a list of the top one hundred publications on Medium, you
can go to https://toppubs.smedian.com/, as shown in Figure 16-1, to see which
ones are most popular. It’s also helpful to browse there to orient yourself to the
type of content that’s successful.

FIGURE 16-1:
Searching top
publications on
Medium with
Smedian.

Readers can subscribe to Medium for a small monthly fee and become a member
(as of this writing it is five dollars per month). For their subscription fee, they
receive hand-curated content and other features not available to non-subscribers,
such as podcasts. When subscribers clap (see the “Reviewing a profile” section for

242 PART 3 Reaching Your Audience via Mainstream Social Platforms