Page 257 - Social Media Marketing for Dummies

IN THIS CHAPTER
» Spreading your marketing content on
Medium

» Sharing ideas on Reddit

» Displaying video with TikTok

Chapter 16

Engaging Customers

Using Other Platforms

ou know that not all social media platforms and tools are created equal. If
you use sites such as Facebook, YouTube, and Twitter you find an incredibly
Ylarge audience that is direct messaging, tweeting, sharing, and other social
activities. But these platforms aren’t the only choices you have for engaging with
your fans and prospects. New platforms are being developed all the time. Some,
such as Pinterest, started out with little fan fair and gained traction in a short
amount of time. If you consider adding some other choices to your marketing
roster it may help you attract a broader audience.

In this chapter, we look at three social platforms that are not as big as Facebook
or Twitter but may help you find followers and spread your message. They are
Medium (a blogging platform), Reddit (a content discussion site), and (TikTok), a
social media video-sharing app.

Blogging on Medium for Your Business

We begin by looking at Medium, a blogging platform started by Twitter founder
Evan Williams in 2012. Williams says he created Medium to provide a place
for Twitter users to share ideas and tell stories using more than 140 characters

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