Page 255 - Social Media Marketing for Dummies

FIGURE 15-12:
Recommended
blogs.

Looking at Paid Media

The idea of advertisements showing up in their feed is usually met with a negative
response by users. Mindful of this distaste, Tumblr has been very cautious about
introducing advertising into the mix.

One thing Tumblr prides itself on is the fact that it uses native advertising. This
means that the posts in a user’s feed look pretty much like a regular post. Depend-
ing on your point of view, this can be good or bad.

There can be quite a bit of exposure for your posts. According to Tumblr,
60 percent of engagement with Sponsored Posts comes from non-followers who
see the post in someone else’s feed.

Several types of posts are paid for, including the following:

» Sponsored Web posts: These posts are just what you’d expect them to be.
They are found in your feed when you access your feed from a desktop
or laptop.

CHAPTER 15 Interacting with Tumblr 239