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FIGURE 16-2:
Larry Kim’s profile
on Medium.
» Highlights: This is where you find the list of content that has been highlighted
on Medium by Larry Kim. When your content is highlighted, you know the
topics that get your reader’s attention.
» Responses: Here, you see comments written about content by Larry Kim.
Naturally comments written about your content can lead to insights and
perhaps create a networking opportunity with the commenter.
Viewing a company’s blog
Buffer (http://buffer.com) is a software company that has several different
publications and authors on Medium. Their staff may write a blog post on their
own or add it to one of their publications. One of their profiles is shown in
Figure 16-3.
246 PART 3 Reaching Your Audience via Mainstream Social Platforms
