Page 265 - Social Media Marketing for Dummies

» Think about adding value by doing things like answering questions. If you
act like a marketer who only talks about their products, you won’t be wel-
come. You want to develop a community and serve them well.

» See how content is presented. Make sure not to use cheesy headlines or
clickbait. The administrators can ban you.

Setting up

To join Reddit, you have to register and verify your account. Here are a few impor-
tant things to note:

» Username: You can’t change your username after you pick one, so give
careful thought to your choice ahead of time.
» Rules: After your account is verified, you receive a welcome letter from Reddit
that outlines acceptable behavior (reddiquette).

» Subscriptions: Reddit automatically subscribes you to fifty of the most
popular subreddits when you join. Communities on Reddit are called subred-
dits. You can keep or delete them as you choose. All subreddits names start
this way: reddit.com/r/ name.
» Premium: You can subscribe to a premium version of Reddit for $5.99 a month.
This gives you an ad-free version, access to the r/lounge community, and seven
hundred coins to spend each month. Coins are virtual tokens that can be used
to show the writer of the content that their contribution is exemplary.
» Account: To view your account as others see it, go to https://reddit.com/
user/youraccountname.
» Search: To search subreddits type a term related to your business as shown in
Figure 16-4 (https://www.reddit.com/search/?q=content%20marketing).

To keep up on the latest communities, you can find new subreddits as they are
created by searching at https://www.reddit.com/r/newreddits/.

Knowing the lingo

When you join any community, it’s helpful to know the special terms used by its
members. As a marketer, here are two you should know:

» Karma points: Karma points are earned by upvotes to your posts or comments.
This is your currency. Other users can judge you by this, so pay attention to
this metric.

CHAPTER 16 Engaging Customers Using Other Platforms 249