Page 269 - Social Media Marketing for Dummies
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FIGURE 16-7:
Guesse’s
#InMyDenim
challenge.
Guess asked popular fashion influencers on the channel to create content and
asked users to take photos of how they looked in their new denim line (https://
www.businesswire.com/news/home/20180831005348/en/GUESS-TikTok-
Launch-First-of-Its-Kind-Fashion-Partnership). So how did it go? Guess
considers the campaign a great success with thirty-four million views and lots of
attention to their product.
If you want to reach this Gen Z audience, research carefully and see what others
are doing. This is an audience that will let you know if you’re missing the mark!
CHAPTER 16 Engaging Customers Using Other Platforms 253
