Page 264 - Social Media Marketing for Dummies

Discussing Ideas On Reddit.com

Reddit (http://reddit.com) is a community discussion and rating platform
where participants vote content up and down. It was founded by Alexis Ohanian
and Steve Huffman in 2005. It calls itself the “front page of the internet” and lives
up to that billing; Alexa ranks it as the sixth most visited site in the U.S. You can
submit blog posts, images, audio, and original content. In fact, there is a separate
link for original content on the front page.

According to Statista in 2017, the Reddit audience skews male (sixty-nine percent),
and the majority were in the 18–29 age range (fifty-eight percent). If this is your
audience, you need to look into what’s being shared here.

Marketing on Reddit

Should your company consider joining Reddit to become one of its “Redditors”?
That depends on how much you want to spend time digging deeper and connect-
ing with your niche audience. It’s likely that there’s an audience online that is
discussing your topic. According to Statista, Reddit has:

» Five hundred and forty-two million monthly visitors; two hundred thirty-four
million unique users) as of March 2019
» Over one hundred and thirty-eight thousand active communities

» Almost 1.6 billion visits to their online forum (from February 2018 to April 2019)

Reddit has gotten the interest of brands because it has a mass audience and mar-
keters are eager to grab their attention. But, not surprisingly, marketing behavior
is virtually shunned on Reddit. Therefore, figuring out the best way to participate
as a company takes time and effort.
Determine whether you have the time to spend learning the rules and determine
the best way to join the conversation. You don’t want to associate your company
with inappropriate content and be banned.

To avoid being banned, think about the following:

» You first goal is to understand the lay of the land. You want to find
subreddits (threads) that have content related to your business topic and
determine how you want to participate in discussions.

248 PART 3 Reaching Your Audience via Mainstream Social Platforms