Page 161 - Social Media Marketing for Dummies

Sponsored stories

As the name implies, sponsored stories appear with a title, body copy, and images,
and they look and feel like stories. They appear on the right side of the page and
may link to a Facebook page or even to an external site. (It’s usually recommended
that you link to a Facebook page and keep the user within Facebook itself.) The
sponsored stories are targeted through profile data like the social advertisements
and are popular because they’re highly visible.

The newsfeed is what a user first sees when he logs into Facebook. The ads appear
on the right side (not in the news stream) but are easily noticed.

A variation on the sponsored story is the sponsored video, which functions in a
similar fashion. The sponsored videos are popular because they don’t require the
user to leave the newsfeed to view them. You can learn more about these at
www.facebook.com/ads/stories.

Other advertising formats

When you’re advertising on Facebook via your Facebook page, note that you’re
provided many different options. These include:

» Reach People Nearby
» Get More Page Likes
» Get More Signups
» Boost a Post
» Get More Online Sales

» Boost an Instagram Post

You also have the option to run automated ads that automatically adjust over time
to help you get better results. To run these ads, you answer a few questions about
your business. Facebook then recommends images, an audience to target, and a
budget to help you get the results you want. Your ads start running and Facebook
automatically adjusts them over time to keep getting strong performance.

CHAPTER 8 Exploring SMM Strategies for Facebook 145