Page 160 - Social Media Marketing for Dummies
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FIGURE 8-4:
Facebook Login.
Using Ads on Facebook
To increase revenue using Facebook, you can do something as simple as a
Facebook Ad. Facebook has continually tried to enhance its advertising. It has
provided a very robust statistics engine, called Facebook Insights, and continues
to improve the value of its ads. Facebook has a unique ad format in which demo-
graphics, user interests, and other keywords that are listed in profiles target the
advertisements.
When you set up an advertisement, Facebook tells you how much you’re narrowing
your audience with each additional criterion you specify. You can also add social
actions to those advertisements that include asking the viewer to rate the adver-
tisement and become a fan of the brand directly through the advertisement.
Advertisements can be bought on a cost-per-click (CPC) or a cost-per-impression
(CPM) basis and have been very popular with small businesses because of their
low cost and the ability to pick a daily budget for how much to spend.
The following are ad formats that you should consider using.
144 PART 3 Reaching Your Audience via Mainstream Social Platforms
