Page 155 - Social Media Marketing for Dummies

FIGURE 8-1:
Search in
Facebook for
productivity apps.

Facebook pages

Facebook has over 60 million active business pages. Think of Facebook pages as
company profiles on Facebook. Everything starts here. You can set up a page for
your brand and encourage others to Like it. It doesn’t cost anything to create a
business page, but it does take time and effort to make the page relevant and
worthwhile.

Don’t confuse a Facebook page with a personal profile. A personal profile has your
name on it and is about you and your friends. A page is devoted to an entity such
as a business, charity, or public figure.

The first thing you need to do is decide what type of page it will be — for a busi-
ness or brand, or a community or public figure.

After you’ve selected your type, you need to decide what to add to your page to
make it garner attention. If you begin to think like a social media marketer, you
want to consider publishing media that includes the following:

» Posts, including location-based posts: Ongoing posts that keep your
community informed are necessities. Post as often as you can, but keep
it relevant.

CHAPTER 8 Exploring SMM Strategies for Facebook 139