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FIGURE 8-2:
PBS Kids offers a
giveaway on
Facebook.
You can’t market directly in the Facebook groups, but you can certainly identify
the ones in which your brand is being discussed extensively. In some cases, groups
may be dedicated solely to the discussion of your brand. In those cases, you may
want to observe the conversation, learn from it, and in a respectful manner, maybe
participate as an SMM voice when and where appropriate.
Facebook events
If you’re holding an event for your customers, employees, or business partners,
you can promote it on Facebook by listing it as an event via your Facebook page.
This can be a virtual or a physical event supporting your company, its products,
special promotions, or milestones.
People can be invited to attend the event (you invite them from within Facebook
either on your mobile device or computer), and the event page can include content
about the event, your brand, and your products and services. (See Figure 8-3.)
CHAPTER 8 Exploring SMM Strategies for Facebook 141
