Page 158 - Social Media Marketing for Dummies

FIGURE 8-3:
A Facebook
event.

Conferences, product previews, and special promotions are popularly highlighted
through Facebook events. After the event is complete, you can share photos and
write-ups of the event on the event page.

If the event is a virtual one in real time, you can do a lot to encourage visitors by
creating posts that tease about the event beforehand. You can have different types
of events, such as a Q&A session with a guest, or questions about your latest
product. People who use Facebook often appreciate the opportunity to stay there
to get answers to their questions from their mobile device or computer. They don’t
have to make a phone call or log in to another online chat service. Also note, you
can promote the event by running advertising against it so that it’s visible to more
people.

To stream video events in real time on Facebook, you may need to use a plugin.
Facebook has teamed up with several external partners to make downloading and
live streaming easy. You can find more information on live streaming on the
Facebook Live Stream page (https://www.facebook.com/live/create).

Facebook applications

Creating pages and events that are supported by advertisements and sponsored
stories may not be enough. Some companies choose to build applications that can
be installed within Facebook. For a branded application to be a success, it must

142 PART 3 Reaching Your Audience via Mainstream Social Platforms