Page 163 - Social Media Marketing for Dummies

IN THIS CHAPTER
» Discovering Twitter basics

» Understanding organic engagement

» Using paid advertising
» Discovering new tips and tricks

Chapter 9

Marketing on Twitter

ew social platforms have had more explosive growth in the last decade than
Twitter, the microblogging service. Twitter (www.twitter.com) is similar to
Fa blogging service, except that you’re limited to 280 characters per message,
or tweet. Also, only people who follow you on Twitter see your tweets in their
Twitter stream. You reply to other people’s tweets, forward their tweets, or send
them direct messages. All your followers see anything that you tweet.

Today, Twitter has approximately 330 million monthly active users around the
world, of whom 139 million are daily active users. Over 500 million tweets are sent
each day. Unlike on Facebook, the largest social media platform, Twitter users are
typically older. Although the total number of Twitter users is less than Facebook
users, it’s still quite large and has such an influential user base that marketing on
Twitter requires a specific discussion.

You can market on Twitter using paid and unpaid methods. You can buy specific
Twitter ad products that allow you to draw attention to your Twitter account,
attach yourself to specific trends, and align with certain keyword searches. Third-
party services let you also buy attention by associating with celebrities.

But in a similar fashion to Facebook, marketing on Twitter must start with the
basic unpaid tactics. And as you do that, remember that Twitter is most powerful
for building and nurturing relationships between people, even more so than
Facebook. It’s because you’re limited to 280 characters (and in case you’re a little
confused, it was 140 characters until Twitter doubled the limit at the end of 2017.)

CHAPTER 9 Marketing on Twitter 147