Page 9 - The Ultilmate Guide to Retail in 2023

Looking worldwide:

There are no borders in the eCommerce world.

Increasingly, brands are expanding internationally “Our cheap and unreliable

or even starting as global businesses. But selling image of China is only a

internationally requires a solid understanding of the one-sided perspective. For

nuances between different markets.
everyone in the West who

Global eCommerce is growing rapidly, and China buys cheap phone cases

continues to lead the way, accounting for 52.1% of made in China, there is a

all retail eCommerce sales worldwide. Entering Chinese shopper who orders

China, or any number of other international markets, a watch online for a few

presents challenges around localization, regulations,

and cultural factors that can trip up unsuspecting thousand euros.”

retail operators.

In the luxury market, for example, Chinese brands John Lin / Impact Cube speaker, and China Tech

have found a way to re-create the personal in-store Expert & Columnist, writing for Twinkle Digital

experience that consumers expect when purchasing Commerce magazine.

high-value items, with delivery personnel arriving at

shoppers’ homes in a three-piece suit wearing velvet

gloves! It’s this kind of consumer expectation that

international brands may fail to grasp.

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