Page 13 - The Ultilmate Guide to Retail in 2023
P. 13
An omnichannel approach:
Omnichannel retail means engaging with “You’ve got to think about:
consumers throughout every stage of the What are the different axes of
shopping experience. As buyers increase the creating experience? What is
number of ways they purchase goods - Harvard
Business Review found that 73% of US shoppers your value proposition going
use multiple channels during their shopping to be? What will be the basis
journey - a holistic, integrated approach to retail of your differentiation that
becomes more important than ever. will be the real reason why
consumers will be loyal to you
versus not?”
Sajal Kohli / Senior Partner and Global Leader of Consumer
Goods and Retail Practice at McKinsey & Company, in
“Omnichannel shopping in 2030”
13
