Page 11 - The Ultilmate Guide to Retail in 2023

Personalization:

Personalized customer experiences provide ways for “Digital marketing does

brands to offer unique goods and services - and, more have a lot of controversy

importantly, it’s what consumers today expect. Research

indicates that 80% of shoppers are more likely to make surrounding it with regard to

a purchase when brands offer personalized experiences. privacy and that is definitely

Some notable success stories involving personalization one aspect that we need

include bespoke email campaigns, like the one easyJet’s to respect. But another

used for its 20-year anniversary, as well as standalone

apps, such as the one used by Starbucks to strengthen important part of the digital

customer relationships through gamification. ad industry is trying to be as
relevant as possible for the

Personalization, which can be delivered throughout all users; trying to adapt the ads

interactions with a retailer, has experienced a recent

challenge, however - the end of third-party cookies. for the users.”

This has forced brands to rethink their personalization

efforts, placing greater emphasis on first-party data and

ensuring it is connected to their marketing strategies. Aida Oghabi / Global Product Marketing Lead at

Google and an Impact Cube speaker, talking on

episode 13 of the Bliss Career podcast, “What is the

Future of Digital Marketing?”

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