Page 10 - The Ultilmate Guide to Retail in 2023
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Retail media:
The shift to eCommerce is facilitating huge “In recent years, as brands
investment in retail media networks (RMN). Digital have benefited from the
advertising worldwide now accounts for well over
half of all total ad spend, reaching $491.7 billion last relative transparency of
year. Companies of all sizes can position themselves digital marketing, the trade
to capture growth opportunities in their retail media and co-op category has
business by leveraging user data in a practical way to been facing pushback. Retail
increase sales and boost revenue.
media is a way for retailers
to hold on to this spending
and tighten relationships with
the companies whose brands
they sell.”
Boston Consulting Group / The $100 Billion Media
Opportunity for Retailers.
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