Page 5 - The Ultilmate Guide to Retail in 2023

ONLINE vs OFFLINE

I can personally preach an urgency to change your have also tripled. This means that the online space is

online strategy since this is exactly what our solution getting more and more important, but a combination

helps retailers with. But to be honest, I don’t think that of both online and offline is the key to success.

a complete change is necessary. There has never been And just think about it – retailers are like any other

more choice in terms of (online) marketing channels, entrepreneur. They are willing to take (calculated) risks

big and small. This has been going on for the last 20

years already, so it’s nothing new. by anticipating what the future will bring and investing
in their offering at the right location, at the right time,

What did change over the last few years, however, and on the channels that work best for them.

is the ease with which you can kick-start an online By producing this e-book packed with insights and

business (with ready-to-use shopping platforms, tips from key advertisers, we’d like to reiterate this

payment systems, and other connectivity solutions) as

well as the consumers’ willingness to buy online. fact and empower retailers worldwide to opt for a
sustainable strategy that works for their specific niche.

This slowly moves more budgets toward the online We hope you enjoy reading it!

area of the omnichannel mix, because of a clear

increase in competition – and costs – but the gains 5