Page 4 - The Ultilmate Guide to Retail in 2023

environment – today, both eCommerce businesses, as

well as consumers, are looking for more local suppliers.

Another trend that we’re seeing is the impact of social

media on eCommerce. Social commerce is the perfect

business model for big social media platforms such

as Facebook, Instagram, TikTok, Twitter, and Pinterest.

It’s expected that these platforms can better target

potential buyers with the detailed information they

have on their users.
In a nutshell, the retail space

is constantly evolving, so Scaling your online marketing in a sustainable way

it’s important to build a solid Beyond the trends, as a retailer, you can probably

drown in all the possibilities around online marketing.
foundation for your strategy You can publish your products on marketplaces, create

while understanding the ads on social media or Google, work on your SEO, and

multi-dimensional space countless other options.

you’re operating in and not To succeed, it’s important to know that there’s no

relying on a one-size-fits-all one-size-fits-all strategy. You should diversify your

model – all while using data- online marketing mix by starting small on several

channels and seeing what sticks. And after that, drop
based insights to optimize the channels that didn’t bring great results, and invest

your strategy along the way. in the more successful ones. Of course, this means

that you have to be able to measure which ones are

successful and which ones are not.

4