Page 7 - The Ultilmate Guide to Retail in 2023
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DEFINITIONS
DEFINITIONS
Retail Etail
The sale of goods or services to consumers. Sometimes styled as “e-tail,” this describes the selling
of retail products or services via the internet.
eCommerce Mobile commerce
A much broader term, eCommerce refers to all the The buying and selling of goods and services through
activities related to selling products and services online. wireless handheld devices such as smartphones or
This includes payments, supply chain management, tablets. Sometimes called “m-commerce”
digital marketing, data collection, and more.
SOME
SOME
D2C B2C/B2B
Direct-to-consumer (D2C) channels refer to those B2C stands for “business to consumer” and refers to
where producers or manufacturers fulfill and ship the business model where goods and services are
orders directly to the end customer. purchased directly by consumers - as with traditional
retail. Conversely, B2B, or “business to business,”
describes any transaction that takes place between
one business and another.
Brick-and-mortar
The term applied to physical retail outlets. 7
