Page 17 - The Ultilmate Guide to Retail in 2023

Market trends and seasonality:

A great retail strategy means optimizing business “eCommerce brands have to

the whole year round. eCommerce has become fluid, go into the holiday season

so brands should aim to meet customer needs at all with a retention strategy built

times. It is important retailers are flexible across all

channels. Your strategy to incorporate trends and in. Without it, they risk losing

seasonality, such as the holiday season and Black all that newly acquired traffic,

Friday, doesn’t necessarily need to cater separately for ultimately losing out on the

particular events or times of the year. Instead, retail lifetime value that drives

strategies should be able to cover the whole year - no

matter the holidays. revenue beyond the holiday.”

With automation, you can be ready for everything at

any time, and you can ride the demand peaks brought

about by particular trends effortlessly - even making Joshua Aven / CEO & Founder of Curio

sure your profit margin goals are met. With some light

additional planning, preparation, ad creativity, and a

careful setup when implementing your strategy, you

can prepare your business for everything that you can

already see coming in the year ahead.

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