Page 22 - The Ultilmate Guide to Retail in 2023
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Creating
LASER-FOCUSED
campaigns
It is essential that your marketing Here are a few aspects to keep in mind
campaigns are laser-focused on the right when building your campaign and
audience, at the right time, via the right creating an effective retail strategy:
channel – and at scale. Focusing on the
right KPIs ensures that brands achieve
campaign visibility, accountability, and
validation - no matter how many ad
channels they are focusing on.
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