Page 19 - The Ultilmate Guide to Retail in 2023

Know your customer:

Use data to map your customer journey, learning their favorite products, how

they like to shop, and what makes them tick.

Embrace digitalization:

Keep pace with an evolving consumer journey by embracing digital

“Retail means change. transformation. Track metrics, costs, feedback, and more using digital tools.

Hardly any other sector is AUDIENCES

experiencing changes as Make sure you’re mobile-optimized:

strongly as today’s retail Mobile webshops, bespoke apps, in-store communication, personalized
messaging, and more all provide ways for retailers to engage with individuals
industry, which has undergone - and convert them into customers - on the smaller screen.

a significant transformation

over the past decade and Keep everything integrated:

continues to evolve quickly.” Don’t make the mistake of thinking that omnichannel is the same as multi- PRODUCTS

channel. The various consumer touchpoints should be interconnected

seamlessly as part of a truly end-to-end omnichannel offering.

Deloitte / “The New Retail Operating Model of the Test:

Future”

Don’t just hope that your marketing campaigns are working - test them!

Evaluate your levels of ROAS, POAS, or other metrics against your goals to

see if your strategy is working.