Page 23 - The Ultilmate Guide to Retail in 2023

Building customer loyalty through brand building:

STRATEGY
STRATEGY

Research suggests that 79% of customers would be willing to switch

to a competitor within a week of experiencing poor customer service.

Customer loyalty remains achievable but it has to be earned. Tapping into

common values, proactive personalization, and consistent engagement

are practical methods that retailers can employ to build a strong brand

image that resonates with customers for the long term.

RETAIL
RETAIL

Defining the right push and pull strategies for your

niche:

Retailers generally use a mixture of both push and pull strategies to

increase awareness and sales of their products and services. How that mix

is formulated depends on your target audience. Look at the different ways

that Microsoft and Apple are perceived - a lot of this is down to the two

companies’ differing approaches to push and pull marketing.

When Microsoft launches a new feature, it is quick to “push” it in front

of consumers, as the company did recently with its newest Microsoft

Editor release. Apple generally prefers a “pull” strategy where long-

term customers stick with the brand due to the values it promotes.

Both strategies can work for retailers - it all depends on the product and

audience.

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