Page 27 - The Ultilmate Guide to Retail in 2023
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Share your values and culture Use a chatbot Optimize the checkout process
Just because you’re advertising your products, it Chatbots with built-in AI capabilities can respond to Even if you’ve convinced a customer to place an item
doesn’t mean retailers can’t share their broader customer questions in a timely manner and, where in their shopping basket, it doesn’t mean retailers can
cultural values with customers. As many as 87% of they aren’t able to help, can direct shoppers to human get complacent about a sale. In reality, almost 70% of
customers said they would purchase a product based assistance. Chatbots are already used by a host of all online shopping carts are abandoned.
on values. Brands like Dollar Shave Club incorporate retailers, including Levi’s, Amazon, and many others.
humor in their product overviews as an extension of
their company culture. Streamline the payment process
Provide 24/7 customer service
Offer multiple delivery options
Understand how chatbots will affect the
Define your culture and values clearly Make sure your site looks trustworthy
customer experience
Outline your core values, whether they Gather feedback to constantly improve your
concern sustainability, diversity, or humor
chatbot offering
Weave these values throughout your
website, app, and product descriptions
CRO TACTICS
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