Page 26 - The Ultilmate Guide to Retail in 2023

CRO is the process of optimizing Explain your products clearly Offer customer reviews

your eCommerce website for more

sales. When you want to optimize How can you expect your customers to part with their Nearly 9 in 10 customers trust online reviews as much

your website for more conversions, hard-earned cash if it’s not entirely clear what they are as personal recommendations, so make sure you allow

buying? By not leaving any details about your product previous buyers to leave feedback on your web portal
there are plenty of strategies you or service unclear, it’s likely that your audience will be or app. Some customers will simply leave a numerical

can implement for different pages. a little more assured about clicking “buy.” For instance, rating, some will provide detailed reviews, and others
each of Adidas’ releases comes with an accompanying won’t provide any feedback at all. eCommerce brands

We’ve talked with numerous video to improve conversion. from Walmart to more luxury retailers like Astley Clarke

eCommerce stores to understand all use customer reviews in their retail strategy.

Use detailed descriptions

the best methods for enhancing Build up a portfolio of customer reviews
Leverage images or videos

conversion rates. Below, we’ve Make reviews easily accessible

81% of marketers claim that video has
shared a few easy-to-implement helped them directly increase sales Aggregate review scores so they are clear for

CRO tactics: visitors

CRO TACTICS

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