Page 9 - Leveling up SEO with Call Tracking

Then take it a step further by reviewing your phone calls. Why?
Because you can learn a lot by listening to your customers! Use
commonly asked questions as inspiration to create helpful content
you can point them to. Solving common problems with an in-depth
guide or Q&A is a great way to build content that can be successful in
search.

Conversation Intelligence can process and search all your phone
conversations for specific keywords. You get insight into what your
customers are talking about the most. With a little creativity, you can
use these insights to add useful content to your website. Youʼll find
itʼs much faster to read your phone calls than listen to them when
they are transcribed and have relevant keywords highlighted!

It should be easy for your business website to rank in Google for your
brand name. The challenge is attracting inbound customers from
search who may not know your company yet. You need to create
resources for your ideal customer. Answer questions and solve
problems. It can be as small as “How does power-washing work?” or
“Which type of paint should I use in a bathroom?”

(Source: McKinsey)

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