Page 5 - Leveling up SEO with Call Tracking

Call tracking gives you an additional layer of data which helps you:

1. Identify where your best leads are coming from
2. See the customer journey all in one place
3. Understand what your customers are talking about,
in their words

Connecting your inbound calls to their marketing source is going to
show you which marketing efforts are driving the most leads. Call
Tracking and Conversation Intelligence takes this a step further by
transcribing phone calls so you can quickly review whatʼs being said
on the phone through Call Highlights.

Call Highlights surfaces commonly used phrases and words via
automation and artificial intelligence (AI) that can be used to
fine-tune your lead scoring models and keyword strategy. You can
also use this information to inform your keyword bidding strategy for
pay-per-click (PPC) advertising and more.

More importantly, the data pulled from your calls can give you a
better picture of customer needs, pain points, and behavior.
Understanding your customer better is going to set you up for some
quick SEO wins.

5