Page 4 - Leveling up SEO with Call Tracking

Section 1
How call tracking and SEO can help you

generate more leads

Your website is the hub of your companyʼs online presence. Itʼs where
you share who you are, what you offer, and why your customers
should choose to buy from you instead of the competition. If you
donʼt have a website yet, check out our review of the best website
builders.

Thereʼs more to setting up your online presence and praying for your
leads to come. Your website needs to have an obvious conversion
path. You need to encourage people to take action, like submitting a
contact form or getting in touch via chat. If youʼre like most small to
medium-sized businesses (SMBs), you need your leads to pick up the
phone and give you a call. After all, SMBs continue to say that their
best leads are inbound calls.

Why? Well, think about it. If a prospect conducted a Google search to
solve a specific problem and found your business, itʼs safe to say that
theyʼre a qualified lead — even more so if they call you right away
because you now have the opportunity to win a new customer.

As a local business, your digital marketing efforts depend on driving
more phone calls. Response time is one of the biggest factors in
making the sale. In fact, 82% of consumers rate an “immediate
response” as important when they have a question. And thereʼs no
faster response than a phone call. So how can we use call tracking
and SEO together to improve traffic and phone calls?

(Source: McKinsey)

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