Page 7 - Leveling up SEO with Call Tracking

As a local business, you will generally be competing with other local
businesses in the search results. There could still be some large
players, but youʼre going to have better opportunities at the local
level. Here are a couple of best practices to follow that will result in
more visibility in search results:

1. Be present in the core local business directories.

Local business directories include Google My Business,
Facebook, Apple Maps, and Bing Places. Spend the time to fill
out your profile completely. Use all the features available to
the best of your ability. The more comprehensive profile you
have, the more opportunities youʼll have to be relevant to
someoneʼs search query.

2. Create content pages on your site that solve your
core audienceʼs needs.

Study your audience, discover their needs, and be a resource
for solving them. People often want to solve problems on
their own. Give away knowledge. It builds trust if you can
demonstrate expertise in self-guided how-to content. People
will choose to hire an expert once they understand the
solution better.

3. Create ways for customers to engage and remove
friction from conversion points.

Whether itʼs filling out a form, engaging with live chat,
registering for a webinar, downloading a whitepaper,
requesting a quote, or placing a phone call, you want to make
these things easy to do. Understand objections and be
proactive by putting the customer at ease. Create a delightful
experience for customers using your website. Make it easy for
people to call you. Set up click-to-call actions on your phone
numbers so people can easily tap and place a call directly
from your website.

(Source: McKinsey)

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