Page 12 - Leveling up SEO with Call Tracking

Section 5
Bottom line: Call tracking and SEO

improves ROI

Content marketing strategies are more impactful when you
understand your customer needs. Call tracking gives you this insight.
Thereʼs a lot to SEO, but at its core, the goal is to attract an audience
that may not know about your brand yet. You can pay for ads or push
out emails to people, but you need valuable content if you want to
attract new customers to your website.

When you create helpful content that answers your customersʼ
questions or solves their problems, youʼll see the results of your
efforts in high conversion rates on your marketing campaigns and
website.

Make sure you have a solid “call to action” on your page to encourage
readers to become customers or at least join your list. Promote your
content on other channels like social media, forums, and email. Get
the word out everywhere. Keep up a steady stream of publishing
quality. And as your library of content grows, youʼll find itʼs easier to
win search traffic to keep that phone ringing!

(Source: McKinsey)ce: McKinsey)
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