Page 8 - Leveling up SEO with Call Tracking

Section 3
How call tracking data strengthens your

marketing strategy

Where are your customers coming from? How are they finding you?
Call tracking data answers these questions and more. When you
know the paid keyword they click on or which pages on your website
theyʼve viewed before they call, it gives you powerful insights into
whatʼs working well and how you can serve each unique customer.

Call tracking software helps you see where your real leads, your
phone calls, are coming from. Are people calling from Google My
Business? Are they finding your website from Angieʼs List?

When you set up dynamic number insertion (DNI) on your website,
the unique virtual tracking numbers tie together where your leads
came from, which pages theyʼve visited, how many phone calls, and
which forms they have submitted on your site.

When you know what pages drive phone calls and leads, you know
where to focus your efforts for maximum results. Improving and
optimizing known conversion paths is going to pay off. What can you
do better? How can you make it easier? How can you remove barriers
or objections that might be holding back some prospects?

(Source: McKinsey)

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