Page 10 - Leveling up SEO with Call Tracking
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Section 4
                                             Mining your Google Analytics and Search
                                             Console data (an SEO must)



                                             In addition to call tracking data, you can find more insights in Google
                                             Analytics (or whichever web analytics solution you use) and Google
                                             Search Console (GSC).



                                             In GSC, the “Search Results” report tells you which queries people
                                             are using to find your pages. You can filter by query, page, country, or
                                             device. You might want to filter to a specific country if you have a
                                             target audience in mind. Look at all the queries that generate clicks
                                             for your website. Look for opportunities that you expect your ideal
                                             customer is searching for and try to better meet the needs of that
                                             query.


                                             There are many other useful reports in GSC that can show you errors
                                             on your site, speed of your pages, mobile device usability, and which
                                             sites are linking to yours. All of which can be used to optimize your
                                             website and increases your domain authority — an SEO win!


                                             Take tt even further by using Google Analytics to analyze traffic
                                             trends. Youʼll want to focus on organic traffic to track your SEO
                                             efforts. The Acquisition > All Traffic > Channels report is
                                             recommended to see your different traffic channels. Here are
                                             definitions of each traffic source for context:


                                                ●    Organic Search is traffic from search engines.
                                                ●    Direct is traffic that doesnʼt have a source attached, meaning
                                                     someone typed the URL directly in the browser, or the source
                                                     was blocked or not tracked.
                                                ●    Paid Search is from paid ads you might be running in Google
                                                     or other search engines.
                                                ●    Referral is traffic from other websites. You can even see
                                                     which sites refer traffic to you.

                                             The most important source you want to hone in on is your organic
                                             traffic. Click on “Organic Search” and choose a time range. If you
                                             choose “Landing Page” as your Primary Dimension you can see
                                             which pages are performing the best in search engines. You might
                                             benefit from looking at a longer timeline or comparing performance
                                             to a previous time period.



      (Source: McKinsey)ce: McKinsey)
      (Sour
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