Page 6 - Social Commerce on Tik Tok
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Ads on TikTok
TikTok has many paid advertising options as well, and a paid
ad strategy combined with your organic content will likely bring
you strong results. TikTok’s ad suite keeps growing as they
adapt to their rapidly changing platform.
There are several ad types available on TikTok, each with its
own multiple variations as well as benefits and demographics:
Spark Ads, Carousel Ads, Collections ads, and Dynamic
Showcase Ads are some of the most popular.
The following section will dive deeper into Dynamic
Showcase Ads and Spark Ads to highlight the features and
benefits of each.
TikTok Dynamic Showcase Ads (DSAs) are TikTok’s version of
Dynamic Product Ads, and they enable advertisers to promote
hundreds, thousands, or millions of SKUs using personalized
targeted ads. The ad templates support the creation of content
that feels native to TikTok’s community – including audio, text
overlays, and engaging clips.
You can show your audience unique, tailored ads without the
need to set them all up from scratch. Content is auto-generated
by pulling creatives from your product feeds.
In general, advertisers use DSAs to build awareness and drive
app downloads by promoting products and retargeting
potential customers to increase purchase intent.
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