Page 4 - Social Commerce on Tik Tok

Introduction

TikTok Shopping Ecosystem

TikTok doesn’t need any kind of introduction any-
more. It’s simply everywhere. And it’s rapidly Products Links Promote
chewing up every marketing superlative in the for in-feed videos Videos with product link
books. There is no hotter social media platform at
the moment and the stats on its user demographic
– overwhelmingly Millenials and Gen Z – mean that
the platform’s future is very bright indeed. Thanks
to TikTok, Gen Alpha will be video natives. Organic Ad
Formats Formats
One of the main factors fueling the platform’s
success is the authentic content experiences that TikTok Shopping
users just can’t get enough of. Whether the videos
are created by influencers or by friends, neighbors,
or other community members, the good content is
always fresh, engaging, and relatable.
Product
Companies looking to leverage social commerce Product Catalog Product
Detail Page
opportunities on TikTok should therefore prioritize Showcase Tab prompting users
authenticity by striking the right balance between on the TikTok to checkout
profile
organic and paid advertising on the platform. And,
remember, a TikTok-ready product catalog is the
necessary foundation for any successful campaign.

Read this guide to learn more about the TikTok shopping
ecosystem and get exclusive insights into the best tips and
hacks to get the most from your TikTok commerce strategy.

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