Page 3 - Social Commerce on Tik Tok
P. 3

TikTok at a glance















                                               It was the most
                                           downloaded app in

                                           2021 and Q1 2022.                                                        93% of marketers plan
                                                                                                                    to increase investment
                                                                                                                    or continue investing
                                                                                                                    in 2022.











                TikTok has over one
                     billion monthly
                        active users.







                             92% of users globally

                                take an action after                                                                  Approximately 68% of
                                watching a TikTok.                                                                    TikTok users are
                                                                                                                      GenZ and Millennials.





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