Page 5 - Social Commerce on Tik Tok

Organic content on TikTok

Create organic videos

Lean into the main TikTok content format – organic short-form videos – to
tell your brand’s story and promote your products. Don’t overthink your
strategy here. As long as you stay true to your brand and tone of voice,
users will appreciate seeing you on their feeds.

Organic content can also be a great way to build connections with and
among your customer base. Engage in TikTok hashtag challenges and in
the comments section of other users’ videos to increase visibility and
establish a community around your brand.

TikTok offers the ability to add product links in your videos, so organic
content can also inspire users to continue their buying journey, either within
the TikTok app or on your own website.

Working with influencers

Influencer marketing is, of course, paid marketing. But the videos they
create appear organically to TikTok users. Part of what makes social
commerce so successful is that trusted voices, like influencers – creators
in TikTok language – are engaging with consumers in a genuine, authentic
way. The power of influencers on TikTok cannot be underestimated.

Some brands have even achieved overnight success because of these
influential creators. For example, Glow Recipe enjoyed a 600% spike in
sales after one of its beauty products was promoted by a TikTok influencer.
You can connect with TikTok influencers on their Creator Marketplace.

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