Page 11 - Social Commerce on Tik Tok

TikTok Shopping

TikTok Shopping is the platform’s social commerce solution and
it is evolving as you read this. The company initially partnered
with Shopify in 2021 to offer merchants in-app shopping
experiences in the US, Canada, and the UK. There are two ways
for companies to sell their products on TikTok:

Direct integration
Partner integration

Currently only available in the UK and South East Asia, direct
integration enables businesses to sell directly on TikTok.
The TikTok Seller Center and Affiliate Center form a marketplace
model, where creators can earn commissions through the TikTok
Affiliate Program. Shoppers discover products via livestreams,
video content, and Showcase – the Shopping tab on each profile.
This is a native shopping experience where product discovery,
product detail pages, product management, shipping, billing,
purchases, and returns are managed directly on TikTok.

While product discovery and product detail experiences are also
native through partner integration, check out and post-payment
(e.g., returns or refunds) happen outside TikTok. There are three
kinds of partner integrations: through commerce platforms
(e.g., Shopify, BigCommerce), manual setup (create your catalog
directly in your TikTok For Business account), or by using the
TikTok Marketing API to set up and manage your storefront.

11