Page 13 - Social Commerce on Tik Tok

Tips and hacks

To make the most of the boundless opportunities on TikTok,
there are some essential guidelines for your content and ads
to follow. Apart from the technical aspects of ad generation,
which can be found on the TikTok Help pages, here are some
basic tips for creating popular content.

Video tips
Videos need to be high resolution
Ensure you have sound on for enhanced user experience
Focus on the video story and not your budget
Keep it short and sweet
Videos that are full-screen and shot vertically perform best
Spend time selecting the right products for your campaigns
Tailor your content to the audience you are targeting
Leverage TikTok Creators and Influencers to really connect
with consumers

TikTok is evolving almost as fast as it’s winning new users.
TikTok ad formats, specifications, and targeting keep changing,
so it can be time-consuming and labor-intensive for
companies trying to manage and maintain their accounts.
TikTok’s website hosts a useful page where you can see what
they are planning to launch: What’s next for TikTok?

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