Page 14 - Social Commerce on Tik Tok

Product catalogs

and TikTok

The social commerce possibilities that TikTok
offers are expansive, especially when you consider
a combination of both organic and paid advertising.
However you choose to sell on TikTok, you’ll need
to start with a product catalog that meets TikTok’s
requirements. Your product catalog will power all of
your commerce activities on TikTok, including
product links, product information in your ads, or
content for the Product Showcase Tab or Product
Detail Page.

Ensuring your product information is complete,
accurate, and reliable will ensure the best buying
experience for consumers engaging with you on
TikTok. A strong P2C strategy and a powerful P2C
platform like Productsup can help you get there.

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