Page 8 - Getting Started With Digital Asset Management

STEP 6
Share Your Content

After the content coming into the DAM solution But where DAM platforms really shine is provides all the assets the agency needs to
has been properly cataloged and organized, with web-based portals. Administrators complete their work. Portals can even be set
it’s time to start thinking about how it can be can create multiple, customized portals for up on existing websites to create a dynamic,
shared out with other users. Anyone who has different audiences. Assets relevant to those regularly updated content library without
worked with a cloud-based platform is usually audiences can then be shared through that having to build a specialized solution.
familiar with share links that allow them to portal for a more curated experience. This is
connect directly to a particular asset. Since the especially valuable for sharing content with
permissions can be controlled at the asset level, people outside the organization. If a marketing
you can safely send out links without worrying team is working with an external agency, for
about any changes being made to the content. instance, they can set up a special portal that

Be creative with your sharing! A DAM solution
provides great opportunities for delivering
curated content to very different audiences.
Some portals may be set up as work resources,
while others contain only finished deliverables
or are used purely for fun! They’re a great tool
for making a wide range of branded resources
available for a variety of purposes.

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