Page 3 - Getting Started With Digital Asset Management
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What Is Digital Asset


            Management (DAM)?


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                                                                                                                                       Keywords
            A DAM platform stores and organizes digital assets, such as high                                                           Tags
            resolution photos, video recordings, and audio files, in a central location.                                               Smart Tags
                                                                                                                                       Language
            This may not sound very groundbreaking, but what really sets DAM                                                           People

            software apart is the array of features it provides to help people quickly                                                 Content Type
            locate, retrieve, and share that content. Rather than wasting countless                                                    Image
            hours sifting through folder after folder to find the most up-to-date                                                      Video
                                                                                                                                       Color
            version of an image, for instance, creative teams can grab what they need
            for their latest project within a few seconds thanks to powerful search and
            content curation tools.




            Creative teams can share assets both          time searching for the assets they need and
            inside and outside the organization, as well   more time generating powerful, engaging
            as manage digital rights and set access       content that drives brand awareness. That
            privileges to maintain strict usage control   content can then be made available to other
            over those assets. Since all content remains   departments and employees, allowing
            within the structured DAM environment,        everyone to easily broadcast pre-approved
            it’s much easier to organize content, reduce   images, logos, and other assets over their
            version confusion, and eliminate review       social media channels to expand your
            bottlenecks. Marketing teams can spend less   brand’s story.





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