Page 4 - Getting Started With Digital Asset Management
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6 Steps for Implementing Digital
Asset Management Software
Implementing DAM software may sound like a huge undertaking, but we’ve
found that the process goes much smoother when organizations take a few
simple actions along the way. Here are 6 steps to keep in mind as you begin
your journey toward DAM adoption.
STEP 1
Remember That People Are More Important Than Software
When rolling out a new technology platform, steps to secure the support and buy- Don’t just focus on the concerns
it’s easy to forget that the software itself in from the people who will be using the of one group or department.
is simply a means to an end. The primary system on a regular basis. Talk through Managers may play an important
goal of any tool should always be to help their concerns and provide them with role since they often decide
people do their jobs more effectively. If detailed information about how the new how funds are allocated for
team members don’t feel like the new approach to content management will save new software purchases, but
software is making their lives easier, they them time and reduce frustrations so they remember that every individual
will be less likely to use it as intended. can be more creative in the long run. contributes to the long-term
success of a project.
The first step to any successful DAM
implementation, then, should be taking
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