Page 6 - Getting Started With Digital Asset Management

STEP 3 the DAM solution with other storage platforms
Identify Areas in Need to import content as it becomes available, or you
of Improvement might instead decide to carefully curate what gets
uploaded to screen out redundant or low quality
A DAM platform can help teams organize their assets. As content is made available through
digital assets much more effectively. Many Be aspirational! shared folders or portals, permissions need to be
organizations rely on cloud-based storage tools like Implementing a DAM solution put in place to control who can alter assets within
Google Drive or Dropbox to manage their content, is an opportunity to solve the system or change the way they’re organized.
but the way these platforms handle accounts and longstanding challenges and
permissions can be problematic for collaborative make it easier for teams to Your DAM system should enhance
work. Since so many people have access (and engage in creative work and communication and streamline the content
the ability to grant it), it’s hard to create a single productive collaboration. creation process, so you need to make sure the
source of truth for branded assets. Cloud-based newly designed system is accessible and intuitive
solutions often don’t allow for true version control, for all users. Having reliable, coherent guidelines
which makes avoiding redundancies and finding laid out from the beginning makes it much easier
the most up-to-date assets even more difficult. STEP 4 for users to get up to speed on the platform
Even when teams take the time to establish some Optimize Your Implementation and help you share content more effectively.
kind of structure and process for these systems,
the clunky user experience often ends up creating Once you’ve chosen a DAM platform, work
confusion, frustration, and inefficient bottlenecks. with them to lay out a comprehensive structure
for your deployment. There are plenty of
Conduct a thorough audit of digital tools important questions you’ll want to answer as
currently in place to identify which processes you’re moving toward implementation, most Just because you’re implementing your DAM
could be improved by DAM software. Moving of them involving where assets are stored, system one way today doesn’t mean you can’t
creative assets to a more suitable platform not how workflows are structured, and how expand its scope in the future. Think about
only helps teams to collaborate more effectively projects are managed within the system. the long-term potential of your integration
and be more productive, but also improves from the beginning so you can be in position
operations elsewhere. If you’re no longer relying The two big decisions that should be made up to take advantage of future opportunities.
on other tools to manage digital content, those front are how digital assets are added to the
resources can be put to better use by other system and what permissions will be established
departments or scaled down as needed. for using the system. You may want to integrate

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