Page 7 - Customer Journey Worksheet Set

CONTENT

(continued)

CONTENT IDEA MENU

Check off the types of content listed below that you’ve used in the past. Circle the assets
that have proven effective. Make a note of content types you’d like to use but haven’t.

BLOGS VIDEOS

DATASHEETS OR REPORTS NEWSLETTERS

PODCASTS E-BOOKS

WEBINARS
SOCIAL SHARING
(HASHTAGS, CUSTOMER MENTIONS)

CAMPFIRE
STORY

“ Prior to Salesforce, we were monitoring leads on an Excel spreadsheet. Now we’re
generating reports that show engagement.”

JEAN WAGNER, CORPORATE RELATIONS MANAGER, TIGE BOATS

Tige Boats generates leads — and passes them into Salesforce Sales Cloud — using Journey Builder
and Social Studio. Its strategy begins with social media, ensuring that content is localized and
personalized. On warm, sunny days, social users could see a Tige ad that reads: “It’s a beautiful day
out. You should be on a boat!” Customers who engage with the ad and complete an inquiry form
are then treated to one of 13 possible customer journeys, powered by Journey Builder. These are
persona-based, leveraging content proven in the past to appeal to their specific audiences. Since
implementing this strategy, Tige’s leads went from an average of 15 per month to over 900.