Page 2 - Customer Journey Worksheet Set
P. 2

AUDIENCE









                   You want to put your customer at the center of everything, so it’s important to first

                   consider who it is you’re serving, and to whom you’re speaking in your messaging. Get
                   together with your team — or take some time to yourself — and answer the questions
                   about your audience on the next few pages.




                   ALLOW 10 MINUTES FOR THIS EXERCISE.




                   QUESTION 1


                   Who is your audience?
                   Who does your message reach now, and who else would you like it to reach?



















                   QUESTION 2


                   What do your customers want from you?

                   Why did they seek you out initially, and what keeps them coming back?
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