Page 6 - Customer Journey Worksheet Set
P. 6

CONTENT









                   Great customer relationships are about more than the hard sell: Empowering your

                   audience with helpful, informational, or fun resources can make all the difference. Spend
                   time focusing on your content and start dreaming up new ideas on the following pages.


                   ALLOW 15 MINUTES FOR THIS EXERCISE.




                   QUESTION 1


                   What kind of content helps your customers discover and understand your brand?

                   Do you support and inform your customers with your content? Do they see you as a valuable resource?



















                   QUESTION 2


                   What content do your customers want or consume most?
                   What drives the most interaction with your brand? How can you expand on it?
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