Page 4 - Customer Journey Worksheet Set

DATA

To measure the success of your customer experience, you need intuitive and actionable

data about your customers and campaigns. Respond to the following questions
regarding your organization’s data.

ALLOW 10 MINUTES FOR THIS EXERCISE.

QUESTION 1

List the customer data types you currently have. Circle the ones you use most.
This could include demographics, purchase and browsing history, click-through rates, feature
preferences, and more.

QUESTION 2

List the customer data types you still need.

Dream big: for example, what is the average amount of time it takes a customer to make a second
purchase? How do subscribers enroll — through social ads, display ads, or elsewhere? The first step to
getting this data is identifying the need.