Page 1 - Customer Journey Worksheet Set
P. 1

Customer Journey




                           Worksheet Set







                           Print this set of worksheets and brainstorm on your
                           customer experience with these discussion points.





                           Cross-channel marketing, 1-to-1 content, and personalized engagement with your
                           customers are the new norm. You’re committed to taking your customers on a
                           meaningful journey with your brand, but with so many potential paths to take, it’s
                           easy to feel like you’re lost in the woods. How can you get started?

                           Use this workbook to establish your current business challenges, identify pain
                           points, and recognize the moments that matter most to your customer and your
                           organization. Start thinking about new ways to look at your customers’ journeys with
                           your brand, and get a new bird’s-eye perspective on how to set them up
                           for success.

                                               Get the conversation started with four elements that are
                                AUDIENCE
                                               key to shaping your brand experience: your audience, data,
                                  DATA         content, and channels.


                                CONTENT        Get started now.

                                CHANNEL
   1   2   3   4   5   6