Page 7 - Complete Guide to Marketing Budgets

HOW MUCH SHOULD YOU BUDGET

FOR YOUR MARKETING?

You know you’ll want to implement some amount for the year or quarter, take it as a

type of marketing budget. But the burning percentage of your revenue, or cap off your
question is, of course, how much should budget once certain goals are met.
you put towards your marketing budget?
This is entirely up to what works for
Obviously, this will look different for you, but most businesses allocate their

everyone. However, here are a few factors marketing budget based on a percentage
to consider when deciding on your of their overall revenue.
marketing budget:

• Your overall business goals

• Your buyer’s journey or sales funnel
Most local businesses

• Industry trends
start with about 5-10%
• Your target audience
of their revenue going
• Business expenses aside from

marketing towards marketing. For

Once you’ve looked at those aspects of growing businesses,
your marketing plan, you can decide how that number could climb

you’ll source your marketing budget. For
example, you could establish a dollar as high as 14% or more.

Your Complete Marketing Budget Breakdown 7